Bloomberg released a major update to its flagship iPad app this week, transforming what was a basic news and portfolio tracker into a robust visual portal for tracking the indexes, currencies and companies you care about.
If the new app has a theme, it?s personalization. By default, the app?s home screen displays key statistics about world market performance, which are color coded to signal significant gains or losses, news and the latest in video and other multimedia. A rotating ticker of news highlights runs at the bottom.
Click on the ?Customize? tab and you?ll be able to specify exactly what countries, indexes, currencies, commodities, and futures and bonds markets you want to keep track of on your home screen. Update your Watchlist with the stocks, REITs, mutual funds, industries and geographic regions you?re watching, and the news that appears on your home screen will be reordered to surface the stories that are likely to be most relevant to you.
Dive deeper into a single stock, and you?ll be able to pull up news and key statistics, and chart its performance over time. The chart is populated with symbols that help you figure out how news events impacted its price (see above). You can modify the chart to see how it performances against major indices and competitors, and perform technical analysis against simple moving averages and Bollinger Bands, etc. (see below).
There are also strong multimedia components. Users can watch videos, listen to audio and swipe through slideshows. Want to keep browsing while you?re watching a video? Not a problem. You can minimize the player and drag it to a corner so you can keep catching up on news while you?re listening.
There are dozens of other features that can be customized, as well, from font size and contrast, to notifications and the speed of the ticker running across the bottom. Content can be downloaded for offline use if you?re able to head out of the office and onto the subway.
The app is designed to help you stay on top of ?anything you?d want to track from a personal wealth perspective,? Oke Okaro, global head and general manager of mobile at Bloomberg LP, told Mashable in an office interview last week.
The previous version of the app had 1 million active users per month, a number Okaro is confident the company can grow. Bloomberg?s other iPad apps include Bloomberg Anywhere, Bloomberg Businessweek+, Bloomberg TV+, Bloomberg Markets+ and Bloomberg Sports Pitch Review.
Source: http://mashable.com/2012/11/15/bloomberg-ipad-app-update/
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